Development
Having a design process for building a website is beneficial because it helps to ensure that the end product meets the needs of the client and the users.
Additionally, a design process allows for iterative improvements to be made throughout the project, ensuring that the final product is of the highest quality.
Our website design approach involves 8 phases in turning an idea into a finished product.
Identify Project Goals
DISCOVERY AND STRATEGY
OBJECTIVE: Define a site strategy. Clarify, define, and prioritize what goals the new website needs to fulfill. Determine the importance and relevance of each goal. Identify the target user group and assess the website’s value to them. Map out the user experience and determine what metrics will measure the website’s success.
Estimate the amount of time and work involved.
SCALE OF THE PROJECT
OBJECTIVE: To accurately estimate the scope of a website design project, various factors must be taken into account, such as the overall size and complexity of the website. It is also beneficial to acquire any existing content, wireframes, sitemaps, or design mockups to gain a comprehensive understanding of the project’s scope.
Create Content
CREATE CONTENT
OBJECTIVE: Collect all existing materials and media. Produce new content and media to be included.
CONTENT STRATEGY
OBJECTIVE: Develop an SEO strategy to ensure the website Content reaches its target audience.
Site Structure
SITEMAP
OBJECTIVE: To prioritize and define the most relevant pages. Clarify what the site’s goals and message will be.
WIREFRAME
OBJECTIVE: Draft a clear concept of the page structure, layout, information architecture, user flow, functionality, and intended behaviors.
Design Model
CONCEPT DEVELOPMENT
OBJECTIVE: Create a unique and memorable website personality that aligns with the brand identity. Evaluate different design concepts to determine the best fit for the website and ensuring consistency in design across all pages. The chosen design concept is then developed into visual mock-ups to present a clear representation of the final website design.
Development
WORKING PROTOTYPE
OBJECTIVE: Create a working prototype of the website based on the approved mockups, content, and design concepts. This involves building a staging website for testing purposes and ensuring that all website elements are functional. The website should be user-friendly and meet technical requirements.
Testing
EVALUATE
OBJECTIVE: To identify and correct bugs or errors before going live. Thorough quality assurance testing should be conducted to guarantee the website is functioning optimally.
Launch
GO LIVE!
OBJECTIVE: After the prototype has been approved and tested, it’s time to go live. Transfer files from staging to live site.